E Commerce

Introduction The modern digital economy thrives on data. Among all the data-driven approaches transforming the online business world, customer analytics in e commerce market stands out as a strategic necessity. E-commerce businesses today cannot afford to rely on gut instincts or surface-level performance metrics. Instead, they are increasingly turning to robust customer analytics systems to…

Introduction The global retail industry has undergone a seismic shift over the last two decades, transitioning from brick-and-mortar dominance to a digital-first marketplace. At the center of this transformation stands Amazon, the retail behemoth that has redefined how consumers shop, how sellers operate, and how competitors respond. The conversation about online retail today is incomplete…